Creating memorable experiences

Claus Bødker, director of Cruise Baltic, outlines how local cruise networks improve guest satisfaction levels at ports and destinations

Creating memorable experiences

This article was first published in the Spring/Summer 2017 issue of International Cruise & Ferry Review. All information was correct at the time of printing, but may since have changed.

When a cruise guest disembarks at any of the Cruise Baltic partner ports, we know that they are likely to have a truly memorable experience at the destination. The Cruise Baltic member ports and destinations have one of the highest cruise guest satisfaction ratings in the world. We’re very proud of this, but competition is fierce and we always strive to improve the guest experience.

One of the important aspects in elevating guest experience to new levels is to establish local cruise networks. These networks typically comprise most of the companies working with cruises, including airports, tourist attractions, retailers, transportation companies, restaurants, and for turnaround ports, hotels.

Local cruise networks work to ensure the highest level of satisfaction for every cruise guest. Plus, they can take up cruise-related issues with the local municipalities or other authorities, speaking on behalf of all the partners in the network. Finally, the port and the local tourism authority work closely together to increase the cruise business in the region, which is relatively unique compared to other parts of the world.

I am extremely proud that most of the Baltic ports and destinations do operate a local cruise network. I am convinced that this is the reason for the high satisfaction levels among cruise guests in the Baltic Sea region. So, when a cruise guest embarks again from a Cruise Baltic partner port, they can very often thank a local cruise network for their truly memorable experience.

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