More cruise passengers are visiting the popular Caribbean island of Barbados (Image: Barbados Tourism Authority - UK)
Barbados expects to welcome 5-7% more cruise passengers in 2015, compared to last year.
Largely driven by 16 inaugural cruise visits, the rising cruise numbers have also been attributed to the fact that larger ships can now dock at Bridgetown Port following a recent expansion project. For example, the port is now scheduled to welcome TUI Cruises’ Mein Sheiff 3 and P&O Cruises’ Britannia.
Barbados Tourism Product Authority (BTPA) and Barbados Tourism Marketing is also implementing a number of initiatives to create new tourism experiences, improve customer service and enhance product quality. Barbados is also taking steps to become a year-round destination in 2016.
“We’ve just completed a brand positioning exercise wherein all of our future marketing campaigns will capitalise on our reputation as a safe, engaging and culturally rich destination – all of the ingredients sought by the contemporary traveller,” said William Griffith, CEO of Barbados Tourism Marketing.