15 Product quality is a cornerstone of sustainability – Karen Lauvålien, Sales and Marketing Director, Gudbrandsdalens Uldvarefabrik AS At Gudbrandsdalens Uldvarefabrik, we design and produce the highest quality of crafted IMO-certified wool textiles. We’ve been perfecting our trade for well over a century. Quality is reflected in our craftsmanship and our responsible production processes. Our vertically integrated mill gives us total control of the entire production process. Through sustainable production and product longevity, we can demonstrate that our products stand the test of time and value. But working together and staying attentive always takes us further in our efforts to enforce sustainability in everything we do. Specifying for the environment – Alan McVitty, Founder and CEO, M Studio It is essential for us at M Studio to ensure that the impact of the work we do and the selections that we make are not harmful to the environment. We believe it is ethical to select products and materials that support environmental sustainability. By specifying sustainable products, we can attract customers, and in turn end users, who are invested in the goals of sustainability and share these values. There are many short- and long-term benefits to sustainability and we all have a part to play in making the right decisions to ensure a better future for everyone.