Cruise & Ferry Interiors 2021

6 4 Jason Hatfield, Owner of Hatfield Project Management FEATURE: PREMIUM EXPERIENCE “When designing premium onboard retail spaces for today’s ships, we must think even more creatively than ever before. Not only do we have to maximise every inch, but we must also make furniture and wall sections transformable so they can serve multiple purposes. Unlike in land-based malls and port shops, our customers stick around for a few days, even weeks, onboard ships, so keeping them engaged and providing new visual appeal is key. Alternating merchandise and hosting brand- sponsored or special interest pop-ups make a huge impact on the bottom line. In the more premium areas, adding recognisable branded fixturing has proven its ability to increase credibility and sales. When considering branded fixturing, it is important to maintain a common architectural design to preserve the integrity and experience of the shop.” John Hadley, Marine Director at Chelsom “Chelsom supplied a variety of stunning high-quality crystal chandeliers for the Normandie restaurant onboard Celebrity Cruises’ Celebrity Edge. The chandeliers were carefully selected to enhance the luxurious interior setting and create a unique dining experience. The main centrepiece chandelier has been custom designed for this restaurant and is located directly above the captain’s table to draw guests’ attention and evoke the sense of a private dining experience in a traditional restaurant setting. It comprises mirrored chrome metalwork and a trio of concentric circles that have been hand-crafted from hundreds of individual faceted crystal shards. These pieces exude quality in every aspect – from design to manufacture and installation.” Actual design by CallisonRTKL