Cruise & Ferry Review - Spring/Summer 2023

stability for the coast and a shallow draught for rivers and inter-coastal waterways. We presented that as a challenge to the naval architects and they came up with the concept. “Most of the catamarans that have been built worldwide are now focused on high speed, for example ferries and offshore supply-type boats. We are really focused on low speed, so speed was not an essential design parameter. Instead, we’re using the catamaran bow more for stability and fuel efficiency.” For the interiors, American chose to work primarily with Miami-based firm Studio DADO. “The company is at the very cutting edge in the large ship interior market globally, so it is very interesting to bring the team’s perspective into a ship that is small and a market which has a more mature demographic,” says Robertson. “To have the team challenge us a little bit and bring elements from its work around the world into our design is really valuable.” In order to ensure its loyal customers were going to be happy with the results, American’s Eagle Society loyalty group were asked to provide feedback on the initial artist renderings. “We made some modifications until they were comfortable with it,” says Robertson. The first ship to showcase what was to become the company’s new look was riverboat American Melody in 2021. “The maiden voyage was for Eagle Society members only and they were blown away by it,” says Robertson. “And that is when we became extremely confident in the new design.” Photos: American Cruise Lines FEATURED INTERVIEW 58 Miami-based firm Studio DADO has designed the interiors of American Cruise Lines’ new Project Blue ships