Ambassador Cruise Line has partnered with Essex Cricket Club (pictured) and London Stadium to support local community work and venue promotions Alice Chambers asks four senior executives from small to medium-sized cruise lines about the ways in which they are decreasing their environmental footprints and becoming more socially responsible ROUNDTABLE Sustainability ambitions Many cruise lines aim to become net-zero by 2050 in line with the International Maritime Organization’s shipping decarbonisation targets, but challenges such as cost pressures, a lack of available technology and a need for new alternative fuels are hindering their progress towards that goal. Senior executives from four smaller cruise lines – that operate one to five ships and carry a maximum of 2,000 passengers per vessel – give an insight into how responsible practices, partnerships, new technologies and other initiatives are helping them to move closer to attaining their sustainability aims. Can you describe your process for setting sustainability goals? Peter Deer, Managing Director, Fred. Olsen Cruise Lines: We review our current sustainability measures and procedures and look to what we want to achieve. By understanding the base level of where we are now and where we want to be, we can ensure that our goals are achievable, realistic and PETER DEER Managing Director, Fred. Olsen Cruise Lines JAMES RODRIGUEZ President and CEO, Atlas Ocean Voyages CHRIS THEOPHILIDES CEO, Celestyal Cruises CHRISTIAN VERHOUNIG CEO, Ambassador Cruise Line The panel: 56
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