8 7 My Choice Restaurant onboard MSC Meraviglia “But, by taking the time to really get to know shipowners and their teams, we can establish the trust necessary to really make our mark on a design.” This trust comes from mutual respect, de Jorio said. “We respect the owners’ needs and wants, and in turn they respect our vision.” Mutual respect is something that de Jorio has undoubtedly achieved with Gianluigi and Rafaela Aponte – the owners of MSC Cruises. “We have been working with MSC Cruises for almost 20 years. We’ve got a good rapport, and we’ve evolved with the company on a number of levels,” de Jorio said. “From our initial designs, through to our most recent work on MSC Bellissima – where we designed all cabins, suites, apartments and most of the public spaces – we’ve had the creative license to deliver what we feel is right – a recognisable, elegant Italian design that we’re incredibly proud of.” It’s not all easy, de Jorio admits. Sometimes he has to work harder to achieve his vision. “For example, if an owner stipulates that we need to include a Tex-Mex restaurant, it has to be recognised as such, while still fitting in with the overall design of the ship. It’s a careful balancing act. We need to make sure our designs have a degree of flexibility,” he said. “In these situations, we need to make sure we thoroughly understand the owner’s expectations. It’s then up to us to offer a new translation that works for everyone.” It’s the bigger, more impactful areas where de Jorio believes his creative freedom can run wild. “We can have more control of areas like the main lobby, arcades and lounge areas,” he said. “These areas have the potential to create a big emotional response and impart a positive mood in the passenger – not just on the first day of their travels, but throughout their stay onboard. Creating a masterpiece isn’t just about the initial ‘wow’ factor, it’s about the details that the customer engages with day after day. CFI “We respect the owners’ needs and wants, and in turn they respect our vision”
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