8 2 Stena Line’s Scandivanian heritage is reflected in venues such as Stena Superfast’s Hygge recline lounge DES IGN PERSPECTI VE Creating inspired interiors Modern Scandinavian design reflects Stena Line’s core values and creates a ‘wow’ factor onboard Our ambition at Stena Line is to connect Europe in a sustainable way. Sustainability is one of the core values that runs throughout the company and the modern, Scandinavianstyle interior we have created on our vessels reflects that. We use the best materials and we think about longevity in everything we do. Our goal is that when passengers explore the ships, they recognise that we’re a brand that takes care when it comes to interior design, materials and colours. Sustainability is a key concern for consumers and the industry and it’s made a big change to the way we approach interior design. Stena Line has always had beautiful ships, but in the past, we haven’t had an umbrella point of view for a signature Stena Line interior design across the vessels. Since joining the company six years ago, one of my tasks has been to create that through interior design that considers sustainability and how it links to consumer tastes and behaviours. We’re proud to be a Swedish company from Gothenburg, so even if we are making a modern ship, we include a thread of Scandinavian design throughout the vessel. In the past year, I’ve been championing the design style guide to deliver that design vision and I’ve had the opportunity to reach every vessel. Executing that style guide will take some time. As a sustainable company we don’t want to throw out materials that are perfectly fine. As a result, the new style guide will be applied whenever a ship needs an upgrade or its décor and materials need replacing, rather than updating them one by one. Gradually, over the next five years or so, all our vessels will have the new design style in place. We work with a lot of different yards to make that vision a reality, and it’s crucial to give them a very clear brief and make sure they understand the heart of what we do and our language in design. Thanks to this, the projects we have done Per-Ola Jonnerheim: Stena Line
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