7 CONTENTS 96 86 80 88 Design perspectives 80 European elegance: MSC Cruises’ Mark Zeller explains why good designs should provide aesthetic appeal and support efficient hotel operations 82 Creating inspired interiors: Modern Scandinavian design reflects Stena Line’s core values and creates a ‘wow’ factor onboard, says Per-Ola Jonnerheim 84 LEAN interior outfitting: Daniela Herget from Cruise Quality Consult outlines the quality and cost benefits of using LEAN planning 85 Breaking the mould: Fredrik Johansson says Tillberg Design of Sweden is breaking new ground by taking charge of both interior and exterior design Interviews 86 Creating a masterpiece: Marco de Jorio from De Jorio Design International on why trust and mutual respect are key to achieving creative freedom 88 Bringing venues to life: Using the right lighting can totally transform a space, according to experts from AD Associates 91 Driven by a passion for design: Ann Bada-Crema explains why Launch By Design is quickly rising to success in the cruise industry 93 A most elegant way to cruise: Vittorio Garroni from Garroni Design highlights how a new project will change the luxury cruise market 95 Tailoring the design: Alan McVitty gives an insight into M Studio’s approach to working with clients 96 Trust the process: Alan Stewart, senior associate at SMC Design, outlines the design processes that transform a space into a room Interior commentaries 99 Two cows and a piano: When a cruise operator offered Magicman a unique restoration challenge, its skilled team was happy to oblige, says CEO Mark Henderson 101 Revolutionary reading lights: Beadlight’s Gina Amies focuses on how LED lighting is helping cruise lines to create the right onboard atmosphere and reduce energy consumption 103 The power of maximalism: Designers should start with colourful or patterned floors to create exciting interiors, says Jason Holmes of Forbo Flooring
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