4 5 information is combined to help us when we’re planning future renovations or newbuilds.” BC Ferries employs a similar strategy. “We’re always mindful of the fact that our passengers’ overall experience on our ferries is dictated by many elements, such as how traffic flows through spaces, whether they’re able to easily navigate the vessel, and even the types of seating, experiences and services on offer,” comments Davidson. “That’s why our design solutions are based on research and we continually review how they’re performing by speaking with passengers directly, reading customer feedback submitted via our website and carrying out regular Customer Satisfaction surveys.” Knowledge gathered from customers and crew is used as a basis to ensure that future designs are relevant and thoughtful, adds Davidson. A good example of this can be seen on BC Ferries’ new vessel, which is currently being developed with interior designers, SmartDesign Group of Vancouver. “We’re completely rethinking how the ferry relates to passengers, taking the best aspects of previous designs and mixing them with new ideas and philosophies,” says Davidson. “We’ll incorporate learnings from previous projects along with our guests’ feedback and new developments in technology. For instance, we’ll build on the success of our fashion apparel store Passages and our new Arbutus Coffee Bar, which offers a ‘West Coast coffee experience’. The new design will feature a more contemporary furniture and colour palette reflective of the coast and we’ll enable guests to preorder and prepay for food services.” When they step into any space onboard a cruise ship or passenger ferry, guests can guarantee that everything has been carefully planned to ensure their satisfaction, says Nguyen. “Emotion is a very personal thing, but the happy environments we create are always intentional. We design them to be captivating for everyone.” CFI “Designing a space that emotionally engages with the passengers is not a coincidence. For 3deluxe, evoking emotions is one of the main criteria for a good design. We aim to surprise guests with extraordinary details and create a thoroughly positive experience. While individual guest feedback is crucial, we must also trust our own design instincts – we try to balance the insight from past projects with the foresight to anticipate guests’ future needs. Our whole team feels deeply engaged with the nightclub on TUI Cruises’ Mein Schiff 6 as it was our first space designed for a cruise ship.” “Passengers like to feel free while they’re at sea and our new Loggia-Cabin Window system for cabins provides them with that exact sensation. The new system comprises a floor-to-ceiling glass window, which is divided horizontally into two panes. When closed, the windows form a flat façade, but with a touch of a button, the upper pane slides down in front of the lower one to create a loggia-style balcony with a moveable handrail. Guests get an endless view of the passing landscapes and extra cabin space.” BC Ferries places people at the centre of every design concept, hence why it includes amenities like USB charging stations Evoking emotions Industry insights Key industry experts share how they help passenger ship operators to create interiors that leave a lasting impression Dieter Brell, creative director of 3deluxe Christina Schanz, Marketing and Sales at Brombach + Gess
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