1 1 2 The 19th Hole’s décor is inspired by the diamond argyle pattern traditionally found on golf clothing INS IGHT Creating memorable spaces Richard Hill explains to Rebecca Gibson how The Deluxe Group’s experience in interior refits and the ‘Experience Economy’ help it to create immersive spaces on cruise ships Marella Cruises hit a hole in one when it introduced a luxury golf clubhousestyle bar on newest ship Marella Explorer 2 before she officially joined the fleet in spring 2019. Developed and installed by UK-based company The Deluxe Group, The 19th Hole offers quirky décor, booth seats styled as golf buggies and a menu of themed cocktails and craft beers. Plus, there are two simulators to enable golf enthusiasts to master their swing while enjoying an immersive view of the world’s best courses. “The sumptuous bar interior gives a sophisticated country clubhouse feel,” says Richard Hill, business development director at The Deluxe Group. “Meanwhile, the pioneering simulator technology takes 2,300 photos a second, tracing the ball from the moment the guest ‘hits’ it to the moment it lands, and also quantifies its launch angle, velocity and spin rates. It makes the virtual golfing experience feel so real that guests will want to bring their own clubs.” The Deluxe Group is no stranger to the marine industry. In fact, Marella Cruises was attracted to the company because of its long-held reputation as a skilled joinery and interior refit partner for both land- and ship-based projects. “Since our company was founded in 1969, we’ve honed our expertise and bespoke joinery and fit-out skills by working on everything from “Cruise ships are becoming destinations in themselves”
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