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Why a ferry brand needs far more than just a good ship to thrive

Why a ferry brand needs far more than just a good ship to thrive

iStock/Liz Leyden

By Michael Grey | 11 May 2023

Having spacious and cost-effective vessels is a bonus for every ferry operator but the secret to successful operations lies in having helpful staff and well-equipped and well-located ports

The secret to success lies in having helpful staff and well-equipped ports, says Michael Grey

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