185 New technologies have great potential to turbocharge cruise and ferry companies’ green ambitions. For example, traditional suppliers may decide to start testing the possibilities of new sustainable materials, especially bio-based textiles. Meanwhile, parametric planning software cpuld help companies to be more sustainable in the design phase through minimising off-cut waste. The maritime design community has a massive opportunity to enable more responsible behaviour through making it easier to do things in a more sustainable way. As can be seen from the above suggestions and elsewhere in this report, there are many routes that organisations can take towards making sustainability a bigger part of their business practice. Making small changes well is better than setting unrealistic goals. Getting the word out and educating the industry will not be an instant achievement but once the conversations are taking place, every step forward is a step in the right direction.
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