Cruise & Ferry Itinerary Planning 2026

2 CONTENTS Keynote 6 Carnival Cruise Line’s Ugo Savino explains why offering guests variety will be the key to success as the cruise industry continues to see strong growth and expands to new demographics Marketwatch 12 A collection of news from cruise lines, ports and destinations worldwide, including a look at the growing number of cruise brands deploying ships in Asia in 2027 Cover story 24 Sarah Rumley of Cruise Atlantic Canada outlines why cruising in Atlantic Canada provides valuable opportunities for cruise brands and unforgettable experiences for their guests 40 David Selby asks executives from Marella Cruises, Windstar Cruises and Virgin Voyages how they are adapting their itineraries to meet new market dynamics Features 30 Executives from Explora Journeys, Fred. Olsen Cruise Lines, MSC Cruises and The Ritz-Carlton Yacht Collection suggest what ports should prioritise to ensure they are top contenders for itineraries 6 24 40

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