83 is to find ways to connect the cruise sector and local communities to ensure cruise port activity has a positive impact on cities and metropolitan areas. The association believes it is crucial for ports to maintain a positive experience for both cruise visitors and local community and suggests they take measures to manage passenger flow and to protect cultural, artistic and natural attractions. MedCruise also highlights the environmental challenge of fulfilling net zero targets set by the European Union (EU) by 2050, suggesting that its non-EU member ports would be best served by working to the same targets while all ports strive to find a balance between cost and environmental requirements. Technology investments will also be a crucial challenge, the association suggests, as ports look for digital solutions that improve efficiency. Finally, effective destination marketing will remain an important task for Mediterranean ports, as will cooperating with government authorities and regulatory bodies to ensure compliance with their requirements. “We are well-aware of the new challenges that we are facing,” says Ayan. “These growths are also shaping our port investments, which can be regrouped in digitalisation, sustainability (onshore power systems, LNG etc), terminal or wide waterfront complexes investments, in the model of Galataport Istanbul. It is evident that the cruise industry in the Mediterranean is once again charting a course for success. We are committed to continuing this journey, fostering collaboration, and ensuring that our beautiful region flourishes while embracing the challenges ahead.” The Port of Marseille has received 14 per cent more cruise calls in the first half of 2023 than at the same time in 2022 Photo: Unsplash/Zhu Yunxiao “ The resurgence of the Mediterranean cruise industry, with a return to prepandemic records, stands as a testament to our collective efforts and determination”
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