Cruise & Ferry Itinerary Planning 2024

38 Shore power becoming the new normal For almost a decade, PowerCon has pioneered developing and delivering modular shore power solutions for ports around the world, spearheading the increased deployment of the technology across the industry. Cruise ports and lines alike are increasingly working towards achieving more sustainable operations and shore power has evolved into a main solution to achieve those goals. Headquartered in Denmark, PowerCon has undertaken many projects as turnkey supplier, covering the full project scope from grid to ship. Each installation uses the same methodology of integrating the main components into standard shipping containers, allowing a ‘building block’ approach that enables the firm to put together the most suitable solution for any port. “From little interest just a few years ago, we have seen a strong increase in the number of ports interested in getting shore power installed,” says Jacob Bjarkam, head of sales at PowerCon. “With an expectation of shore power becoming a license to operate, many ports from around the world come to us due to our profound experience. But more cruise lines also see shore power as a main tool in fulfilling their own sustainability goals, so it’s a win-win as shore power benefits the cities, destinations, and ports alike.” Today, PowerCon is a leading supplier with numerous references to prove that the technology makes a big impact in lowering carbon emissions. From initially helping ports across the European region, the company is most recently expanding into America where it is working with PortMiami in Florida on its new shore power project, which will be the largest in the world. “We are super excited about our Miami project,” says Ralf Nielsen, business development manager for the Americas at PowerCon. “It takes both us as a company and the shore power industry in general to a whole new level.” As shore power becomes the new normal as a preferred tool in the maritime green transition, PowerCon’s practical experience and innovative products mean that more ports are actively seeking its advice, and the company remains ready to help others begin their own shore power journey. Jacob Bjarkam and Ralf Nielsen of PowerCon explain how the company has helped push shore power to the front of the maritime industry’s sustainability efforts Photo: Port of Kristiansand FEATURE