FEATURE Planning a cruise itinerary is more than just choosing ports – it’s about curating the best onshore adventures to complement guests’ onboard experience. Over 34 million people chose a cruise holiday in 2024 according to Cruise Line International Association’s (CLIA) State of the Cruise Industry Report 2025, with travellers citing the chance to visit multiple destinations and value for money as the top reasons for choosing this kind of holiday. With passenger numbers predicted to hit 42 million by 2028, ports and destinations across the globe are investing to ensure their offerings remain relevant and attractive to cruise lines and their guests. Guest feedback influences decisions on future ship deployments, and growing demand for destination authenticity is therefore reshaping how itineraries are designed. But how do you balance showcasing the well-known highlights of We’ve got it all! Cruise lines, port authorities and local partners must collaborate to curate authentic, seamless shore experiences that drive both satisfaction and sustainable tourism. Laura Hyde reports 72 The proximity of Malta’s cruise terminal affords cruise visitors the opportunity to explore Fort St. Angelo
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