57 The capabilities of each port, along with the strength of local community relationships, play a crucial role in planning itineraries, as operators must balance operational needs with the expectations of both passengers and host destinations. “Despite industry growth, port capacity has remained relatively stable, so we have to distribute our ships carefully,” says Puttich. But the criteria go well beyond berthing space and transport links. Away from the pier itself, TUI Cruises places strong emphasis on the broader ecosystem that supports a successful call. For Mein Schiff, the availability of German-speaking guides is often decisive in whether a destination can be added. Around 60–80 per cent of passengers take part in organised excursions – well above the industry average – so ports must provide sufficient guides, buses and well-prepared operators. “By guiding guests towards museums, wineries, restaurants and cultural sites, TUI Cruises ensures economic value reaches the wider community,” says Puttich. “Carefully coordinated planning also helps avoid overcrowding by managing visitor flows. Collaboration with destinations must extend far beyond the pier to balance guest experience with community capacity.” Sustainability is central to planning. “We’re preparing for our first LNG bunkering in Hamburg, Germany, with Mein Schiff 7,” says Puttich. “Our fleet is ready for onshore power wherever available, equipped with closed-loop exhaust cleaning systems, and operates food waste reduction programmes,” says Puttich. The social dimension matters too: “We only bring guests to destinations that welcome them. It’s a give-andtake relationship maintained through constant dialogue.” Looking ahead, evolving guest expectations will shape itineraries. “Demand is growing for active tours such as cycling, scooters and walking, while the average age of our guests is decreasing as more younger travellers join us.” After 17 years of operations, the formula for success remains unchanged with careful planning, strong collaboration and an openness to change. “We always try to understand the specific needs of each destination,” says Puttich. “Communities decide what’s right for them and together we make cruising work for everyone.” Mein Schiff 5 in Kapstadt, Cape Town “ We can now grow into areas in Africa including Cape Town in South Africa, Mauritius and the Seychelles”
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