1 4 MARKETWATCH Ambassador Cruise Line plans inaugural season Ambassador Cruise Line became the first new British cruise line to launch in 11 years in May 2021, with its inaugural cruises set to start in April 2022. The cruise line’s ship, Ambience, will debut with a short cruise to Hamburg, Germany. “For the maiden voyage, we wanted to ensure that our first guests had time to fully experience the onboard experience and celebrate the arrival of our cruise line,” says Michelle Lupino, head of destination management at Ambassador Cruise Line. “A four-night cruise to Hamburg fitted perfectly. We feel we are introducing Ambience to our guests and giving them ample time to experience the pleasures of sailing onboard our flagship and exploring this popular Hanseatic city.” Ambience’s inaugural season will heavily feature Norwegian destinations, with the ship sailing a range of six-, seven-, eight- and 14-night cruises. “Owing to Norway’s popularity, wonderful scenery and welcome, and the fact that Ambience’s Tier III compliance means she can visit any of the ports and fjords, Ambassador chose to include as many Norwegian cruises as possible,” says Lupino. “Ambience will visit Alta, Tromso, Trondheim, Alesund, Bodo and Bergen. All these ports have worked hard on their winter season of cruise calls and can cater for guests with winter activities at each destination. Highlights include the spectacular Flåm Railway with views of the Kjosfossen Waterfall and the opportunity to witness some impressive The first British cruise line to launch since 2010 will focus on providing itineraries across Europe “ We wanted to ensure that our first guests had time to fully experience the onboard experience” Michelle Lupino
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