CONTENTS 4 12 44 Keynote 12 Holland America Line’s Beth Bodensteiner explains why partnerships, listening to guest feedback, focusing on decarbonisation and investing in business-wide improvements is crucial for driving future success Marketwatch 22 A collection of news from ship operators, ports and destinations and other businesses operating in the cruise and ferry sectors, including the latest on the IMO’s amendments to safety and environmental rules Cover story 44 Lars Clasen explains how Cruise Saudi and AROYA Cruises are pioneering a new era of tourism in Saudi Arabia Cruise Business 50 Seabourn’s Mark Tamis discusses personalised service, exceptional staff and curating global experiences in the face of evolving guest expectations and emerging new luxury brands 54 Bert Hernandez outlines how Silversea is enhancing its onboard and shore offering in the ever- growing luxury market 56 Conservation and community are at the heart of Quark Expeditions, says president Sam Seward 61 Jeremy Palmer shares how Tauck is expanding its cruise businesses while ensuring guests remain at the heart of every decision
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