152 Seattle, USA The Port of Seattle ensures Alaskabound cruise ships and passengers are well supported from embarkation to disembarkation. Beyond terminal operations, the port works with destination marketing organisations to position Seattle as a compelling pre- and post-cruise destination to drive additional tourism and economic impact. Currently, 53 per cent of the 2.1 million Alaska cruise passengers visiting Seattle stay for an average of 1.7 nights, spending $569 per party. In partnership with Visit Seattle, the port has developed a dedicated section on the Visit Seattle website, with tailored destination content addressing cruise visitors’ specific needs. This includes an attractions and testimonials video created through curated travel agent familiarisation tours; sample itineraries for one, two and three days; and short two-, four- and sixhour options. FEATURE Port Canaveral, USA The world’s busiest cruise port, Port Canaveral is home to seven leading cruise brands operating over 1,000 sailings aboard 18 ships, including some of the newest and largest in the world, offering varied itineraries from weekend getaways to week-long adventures. Port Canaveral is a strong drive-to market, with approximately 80 per cent of passengers travelling to their cruise by car. The port is committed to enhancing the guest experience, including by using technology to save time and improve efficiency of arrivals and departures. It has also launched the Port Canaveral Advantage, a $912 million fiveyear capital improvement programme that includes upgraded terminal facilities and expanded parking.
RkJQdWJsaXNoZXIy NzQ1NTk=