128 move through the ship, how they interact with one another, and how spaces evolve throughout the day. From this experiential framework, spatial layouts, volumes, materials and lighting emerge organically. We focus on creating spaces that feel meaningful and effortless to use.” Technology has become central to enabling these experiences. “The most significant evolution I’ve seen over the last 20 years has been the shift from static spaces to adaptive, technologyenabled environments,” says Bartoli. “Today, architecture, lighting, sound and digital media are designed as integrated systems. Large LED walls and ceilings, immersive projection, advanced show-control systems and programmable lighting allow a single venue to change character throughout the day and across the cruise, creating variety without increasing footprint. Beyond physical spaces, guest‑facing technology has also become a central engagement tool. A clear example is Princess Cruises’ OceanMedallion ecosystem, which uses a wearable device connected to shipwide sensors and digital platforms. Capabilities include keyless stateroom access, onboard navigation, location‑based service delivery and simplified interaction with venues and crew. While much of this technology is “ Design is never an end in itself; it is a tool to support experience, comfort and connection” Antonio di Nenno FEATURE MSC Cruises’ Galleria is designed to evolve throughout the day to provide different experiences
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