90 INTERVIEW “ We always start with the design intent” Cruise lines are continuing to refine the onboard experience, finding new ways to create environments that feel more immersive, personal and connected to the destinations they visit. As part of this shift, interior designers are taking an increasingly intentional approach to choosing art for onboard their vessels, transforming the role of their collections from visual filler to a valuable tool in shaping the guest experience. For Jessica Payne, senior manager of interior design at Windstar Cruises, artwork has an important part to play in establishing the onboard environment. “Our yachts are intentionally designed to create an environment that feels both intimate and inspiring,” she says. “Thoughtfully curated art contributes directly to that – it helps establish a sense of place, sparks curiosity and invites guests to engage more deeply with their surroundings.” This emphasis on connection extends beyond aesthetics, with art acting as a natural continuation of the destinations on each itinerary. “Many of our guests are culturally curious,” says Payne. “That carries through both onboard and onshore.” To support this vision, Windstar began working with Fountainhead Arts, a non-profit arts organisation that supports contemporary visual artists, in April 2022. The collaboration spans both onboard and onshore environments, with commissioned works ranging from large-scale murals on Windstar’s Starclass ships to smaller installations across its Wind-class vessels, as well as curated pieces for the cruise line’s Miami office. “Collaborating with a non-profit like Fountainhead adds a meaningful and purpose-driven dimension to our programme,” explains Payne. “Its focus on supporting emerging and diverse artists allows us to showcase work that feels authentic, dynamic and globally relevant.” The partnership has also enabled Windstar to expand into more experiential programming, offering guests new ways to engage with art beyond passive observation. Initiatives such as ‘Masterpieces at Sea’ allow guests to observe artists at work in real time or attend talks that will explore the artistic heritage of the destinations on the itinerary. This creative engagement extends onshore through excursions that explore regional art and culture, including the architecture of Antoni Gaudi in Barcelona and the legacy of Pablo Picasso in Malaga, Spain. Central to Windstar’s and Fountainhead’s partnership is a highly Jessica Payne of Windstar Cruises speaks with Alex Smith about how the line’s partnership with Fountainhead Arts has created an artistic collection infused with purpose Intentional artistry Created using repurposed rope, Talisman of the Wind is a focal point of Wind Star’s lobby
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