82 Anna Wiebke of TUI Cruises shares how continuous refinement, creative collaboration and a clear design vision deliver both enduring and individual interiors ANNA WIEBKE Anna Wiebke is based in Hamburg, Germany, and works as design lead and project manager for TUI Cruises Across TUI Cruises, we consistently incorporate input from our product and operational departments, as well as direct customer feedback, into our interior design concepts. This includes, for example, implementing lessons learned from one newbuild project into the next sister vessel, as well as applying insights when developing new concepts. In addition, we work closely with our hotel refurbishment department to ensure the quality of the design meets our targets for longevity, durability and sustained operational performance. Mein Schiff Flow, the second ship in our InTUItion class, will enter service in June 2026, with a three-night pre-christening roundtrip cruise from Trieste, Italy. The outfitting companies are in the final stages of completing the interior, so we can already see the final design and directly compare them with the renderings created during the design process. This is a phase I particularly enjoy, as the built result is often remarkably close to the original visualisations, which is proof that creating and experimenting with numerous iterations of a design leads to a strong and coherent final outcome. As TUI Cruises’ design lead and project manager, I am heavily involved in ensuring the design vision defined by our executives and product departments during the concept stage is consistently translated into the architectural design and ultimately realised From concept to reality: designing the Mein Schiff experience DESIGN PERSPECTIVE The Atrium onboard Mein Schiff Flow features a new design from sister ship Mein Schiff Relax Image: TUI Cruises
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