80 DESIGN PERSPECTIVE Designing an identity Creating a new cruise ship means balancing brand expectations, operational performance and sustainability – and thinking decades ahead My role at Carnival Corporation Shipbuilding spans the full lifecycle of a project – from the earliest pre-contract definition through design, construction, delivery and, in some cases, post-delivery support to our cruise lines. That provides a sense of continuity, allowing me and my team to carry a clear vision from the very beginning all the way through to delivery and beyond if needed. Central to that continuity is the relationship between Carnival Corporation Shipbuilding and our cruise lines throughout the process. It is not about standardising solutions, but about supporting them with the right expertise and framework so they can fully express their own identity. That identity varies considerably across the portfolio. Carnival Corporation’s cruise lines serve very different markets, and interior design plays a big role in reflecting that. Ships are developed with a specific guest in mind, and that naturally leads to very different environments – not just in how they look, but in how they feel and how people use them. Our role is to support that diversity. We do share experience and learning across the portfolio, but it is always about adapting those insights in a way that feels true to each distinct cruise line. If you look across the fleet, you can clearly see how some ships are more focused on high-energy, social experiences, while others lean toward more relaxed or refined environments. ANDREA BARTOLI Andrea Bartoli is director of outfitting at Carnival Corporation Shipbuilding, leading the development of new vessels across the company’s eight cruise brands Photo: Holland America Line
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