58 available in the market at an affordable price,” she says. “I’m confident that if all brands incorporated into their dry dock planning a demand to process materials on-site and partner with vendors that can turn this waste into useful products, it can be a win-win for all parties. The more waste the suppliers can count on processing, the more this type of innovation will become available.” Butler is clear that while circularity is still a long-term goal, it is a commitment worth pursuing. “We are committed to collaborating with companies willing to innovate alongside us,” she says. “Scaling circularity in this space depends on strong, meaningful partnerships for a deeper cause.” Circular by design While operators begin to consider their circularity goals, interior designers are playing an important role in determining how effectively those ambitions can be implemented in practice. Material selection, specification strategies and refurbishment planning all have an influence on how effective reuse, recovery and long-term lifecycle management will be. Emilie Posniak Hansen led the creation of the Wishing Tree at CSI Hamburg, which invited designers to submit their wishes for a more sustainable cruise interior industry. She suggests that circularity needs to be made into a viable choice for it to be achievable. “At OSK Design, sustainability is embedded in every design decision – from material selection to end-of-life planning,” she says. “For sacrificial surfaces, this means circular materials and design-for-disassembly solutions where possible. But ambition without infrastructure is just intention. The passenger vessel industry needs clear regulation, financial incentives and crosssector collaboration to make circularity a valid business case.” “ What goes to sea as carpet comes back as a Prada or Gucci bag and so much more. That’s circularity worth specifying” Daniela Herget Cruise Quality Consult Reliatex’s Hyphyn is designed to break down in landfill conditions FEATURE
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