54 FEATURE Beatriz Gómez Sales Director Marine,Martínez Otero Sean Anderson Technical Director, Ocean Outfit “The projects we are currently involved in within the marine sector no longer correspond to the traditional cruise concept, but to a new category: five-star and seven-star floating hotels. At Martínez Otero, we have turned this complexity into our strength. Turnkey projects allow us to achieve greater control, efficiency and quality, and require integrated management of the entire process. The extensive expertise of our technical office, with more than 40 engineers trained to implement the best value engineering solutions, facilitates cost and timeline optimisation. Our five factories enable us to operate in the world’s leading shipyards and we focus on helping our clients achieve sustainability and environmental certifications. We also ensure full respect for the design intent and the quality standards defined by designers, from early validation through manufacturing and final onboard installation.” “Passenger shipping refurbishment projects are becoming more complex because operators are asking for more ambitious upgrades within tighter programmes and more challenging live or operational environments. At Ocean Outfit, we are adapting by strengthening control across the full delivery process, from accurate survey and specification through to procurement, logistics, installation and handover. Greater use of detailed site data, including 3D laser scanning, helps reduce uncertainty early, while our project structure allows multiple work areas and specialist trades to be coordinated under one delivery model. The result is a more controlled, practical and reliable approach to marine interior refurbishment.” “Passenger ship refurbishment is no longer a cosmetic exercise; it is brand-making at scale. On Aroya Cruises’ ship AROYA, SMC Design approached one of the largest cruise refits ever undertaken as a holistic passenger experience, shaping interiors, identity, wayfinding, furniture, fixtures and equipment, art and cultural narrative together. Designing for a new Saudi-focused cruise brand meant balancing ambition, heritage and operational reality across multiple decks and stakeholders. Our response to growing complexity is earlier integration: clearer storytelling, faster design alignment and collaborative decision-making that keeps every technical constraint in service of the guest experience, rather than allowing it to define the design itself.” Alan Stewart Managing Director, SMC Design
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