48 multilayered experiences as guest expectations of what design can offer continue to rise. As such, the cruise line is exploring how innovation in materials, spatial planning and guest interaction can shape onboard experiences. “We see significant potential in advancing material innovation, such as developing surfaces and finishes that are more sustainable, more durable and more sensorial,” says Di Nenno. “This will allow us to enhance both the aesthetic and environmental performance of our ships. There is also an opportunity to further evolve spatial planning, creating environments that are more fluid and adaptable to support a wider range of guest experiences throughout the day and night. As architects, we are particularly interested in how we can choreograph movement and interaction to create a stronger sense of place onboard. Ultimately, our ambition is to continue elevating cruise design, so it not only meets guest expectations but also sets new benchmarks. We want to deliver spaces that are as considered and compelling as the very best interiors in land-based hospitality.” Image: American Cruise Lines Photo: MSC Cruises FEATURE American Cruise Lines’ riverboats feature regionally inspired design elements
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