46 historical events from the Lewis & Clark Expedition to the Gold Rush. From regional maps, to sculptures, paintings, wall panels and other flourishes, the new riverboat will incorporate the elegance found on all American Cruise Lines’ new ships, while also integrating themes specific to the American West.” Many designers are no longer relying on standardised, catalogue-based pieces and are commissioning custom pieces – including soft furnishings, artwork and furniture – to bring the desired brand aesthetic and narrative to life. The team at Aquarius Interiors works closely with shipyards and contractors to deliver bespoke, madeto-measure curtains and blinds within tight schedules and live environments. “By combining flexible production with experienced project management, we deliver reliable, high-quality soft furnishing solutions that meet the operational and aesthetic demands of modern refurbishment programmes,” says Warren Offer, managing director at Aquarius Interiors. Many brands are now taking a full lifecycle approach to marine interior design, so are looking to collaborate with designers, artists and suppliers who prioritise sustainability and longevity. This whole lifecycle approach to interior design means cruise and ferry operators are shifting towards using sustainable materials and products. “We are placing greater importance on alignment in terms of values in our designs; sustainability, traceability of materials and longevity are all now key considerations,” says Di Nenno. “By working closely with partners who share this mindset, we can ensure our designs are not only distinctive, but also responsible and future focused.” Cristallux’s Alamar is a fully recyclable thermoplastic material which can be customised in shape, colour and texture enabling designers to mirror operator brand identity across multiple projects. “Our 80-square-metre flower ceiling in the atrium of Norwegian Cruise Line’s Norwegian Jade was custom-made to the brand’s specifications,” says Olaf Schindler, international project manager at Cristallux. “This freedom creates distinctive interiors “ We are increasingly working with local artisans and craftspeople to bring artwork, textiles and elements that reflect the history and cultures of the waterways we cruise onboard” Alexa Paolella American Cruise Lines Windstar Cruises’ interior design philosophy is centred on destination immersion and providing a yacht-style travel experience FEATURE Image: Windstar Cruises
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