41 ship as a complete spatial composition, where form, materiality and light work together to define identity,” he says. “A key focus for us is the deliberate use of materials. We see materials not just as finishes, but also as storytellers, whether that’s through the tactility of natural stone, the craftsmanship of bespoke joinery or the refinement of contemporary metals and glass. These choices allow us to create interiors that feel both elevated and authentic, reflecting our Mediterranean heritage while remaining globally relevant.” Windstar Cruises, meanwhile, focuses on destination immersion and evoking the intimacy of yacht-style travel when designing ship interiors. “Using interior design to tell a more distinctive brand story always comes back to the feeling of being on a yacht rather than a cruise ship,” says Jessica Payne, senior manager of interior design at Windstar Cruises. “Our guests want the sense of intimacy being close to the sea brings. We’re pulling into incredible ports in smaller towns with so much character that we never want the ship to outshine that experience. We want guests to feel immersed in where they are and then the ships feel like coming home. If you don’t feel like adventuring that day, you should be just as comfortable hanging out onboard, enjoying the water and the quiet. Interior design is how we make both of those things feel true and consistent. We lean into layered, residential material palettes with things that feel collected rather than specified and make sure you move through the spaces with ease and instinct.” This focus on destination immersion and emotional resonance is shaping how design firms such as Studio DADO interpret and express brand identity. “We ask a cruise brand what makes it Interiors onboard Hurtigruten’s ship Trollfjord have been designed to reflect Scandinavian aesthetics while recreating the aura of the period of the great exploration expeditions BG Studio created a narrative-driven design concept for Celebrity Cruises’ dining venue Fine Cut onboard Celebrity Solstice Image: BG Studio Image: Hurtigruten/Espen Mills
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