34 at industry show Cruise Ship Interiors Design Expo Europe, which will take place in Hamburg, Germany, in December 2025. The exhibition will highlight the challenges facing the industry as it tackles its sustainability commitments, while also encouraging collaboration to help all stakeholders drive environmental improvements. The exhibition will be centred around a gallery of photos from different dry dock projects. The photos do not identify the companies involved in each project but are instead intended to demonstrate the scale of the possibilities across the industry to further advance sustainability. Next to this display will be a wishing tree, inspired by similar art installations across the world. The tree will emerge from a planter filled with shredded carpet and other refurbishment byproducts, conveying a message of hope in the possibility of renewal. Visitors will be invited to write their aspirations for a sustainable future on notes, which will then be attached to the tree. As the exhibition progresses, the collection of aspirations will grow into a tangible display of the cruise industry’s shared hopes for the future. “Asking our internal network about their wishes for the future allows us to continue driving the conversation and turn words it into action,” says Traeger. “This inspires movement, improves networking and enables collaboration among all of us.” The concept has been met with “incredibly positive” support throughout the cruise industry, says Hansen. “Every organisation we have approached has met us with enthusiasm, ideas and generosity. This kind of collaboration reaffirms what we already know: we are part of a supportive, tightknit community that truly wants to continue moving forward together.” WISHING TREE Famed for its short-lived beauty, the cherry blossom tree symbolises both fragility and renewal, making it a perfect centrepiece for both the front cover of this issue and OSK and Holland America Line’s joint exhibition highlighting the challenges of waste in the cruise industry. The tree will serve as a place for industry stakeholders to hang their wishes and ideas for creating a more sustainable future together. COVER STORY The idea for OSK Design and Holland America Line’s exhibition was inspired by Yoko Ono’s interactive Wishing Tree sculptures (pictured), where people are encouraged to hang wishes for the future to inspire collective change
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