33 persuade major cruise lines to take a leap into the unknown. Investing in these initiatives is an expensive endeavour, and companies can be protective of any progress they make. “Understandably, companies protect their sustainability breakthroughs because it gives them a competitive edge,” says Hansen. “But there must be ways to collaborate, particularly among stakeholders offering complementary products or services. For example, joint recycling initiatives or shared logistics could reduce waste and increase efficiency without threatening commercial interests. My Nguyen, director of interior design at Holland America and Seabourn, helped us recognise the opportunity for a more unified industry approach. Rather than isolated actions, think about the power of a shared roadmap to spark transformational progress in this area.” Inspired by this realisation, Traeger and Hansen have joined forces to develop their own initiative to raise awareness of the many avenues for more sustainably handling waste generated in dry dock projects. Both felt inspired to advance progress in the industry. “In my opinion, small changes can impact things greatly, which is really exciting, and doing nothing just isn’t an option for me,” says Traeger. “As a designer in this industry, I can help drive change. I can specify materials and products from companies that have a sustainability story embedded in their DNA, instead of those that are maybe only on trend. I can collaborate and help seek solutions for industry circularity efforts. I can think outside of the box to connect with like-minded people in and outside my organisation, to foster action where change is possible.” Hansen points to the progress in other industries as an inspiration for evolution in the maritime sector. “Many land-based industries are leading the way with circular design, waste-based materials and carbon reduction,” she says. “It’s a clear opening for the maritime sector to further engrain sustainability into how we design, operate and define value. At OSK, we have begun this journey by creating sustainable interiors and tools like energy calculators. But true progress requires collaboration. When Willie approached us about a joint waste project, it was a perfect chance to create real impact together.” Working together, they have developed a concept for an exhibition OSK Design’s Emilie Posniak Hansen (left) and Holland America Line’s Willie Traeger are advocating for the passenger shipping industry to reduce waste when dry docking ships “ I can think outside of the box to connect with like-minded people to foster action where change is possible” Willie Traeger, Holland America Line
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