62 KEYNOTE Expedition companies operate in remote areas and must remain self-sufficient for long stretches, so having more sustainable fuels available globally is a long-term goal we all need to work towards. But the task extends beyond fuels into energy efficiency, waste reduction, community impact and social responsibility.” Marozaite highlights the efforts being made by larger expedition operators to invest in refitting their vessels with environmental technologies and carry out R&D projects. “Ponant recently secured a European Union grant to help develop a carbonneutral ship by 2030, and a new brand, Selar, will launch in 2026 with a vessel designed to run on 85 per cent renewable energy,” she says. “HX (Hurtigruten Expeditions) has taken a holistic approach, not only by reducing waste and improving efficiency but also by being transparent about its sustainability reporting and broader issues such as diversity and inclusion.” Smaller operators have focused on local, high-impact measures and community partnerships. “These operators are often deeply embedded in the regions they serve and can make a highly localised but significant impact,” says Marozaite. “For instance, Maple Leaf Adventures in Canada has worked closely with other small vessel operators to clean marine debris along the British Columbia coast – a project that continues today. It’s important to recognise this dual effort: large operators can drive innovation at scale, while smaller ones excel at community-level engagement and environmental stewardship. Both approaches are essential.” Brands are changing their deployment strategies too. Polar seasons have long absorbed the bulk of expedition capacity, but seasonal redeployments to warm-water itineraries are becoming of greater interest to both cruise lines and their guests. “I’m especially enthusiastic about warm-water expeditions,” says Marozaite. “I’ve been fortunate to visit some of these places, and regions like the South Pacific islands or Australia’s Kimberley coast have huge potential. As demand grows, we may see ships deployed more widely rather than concentrated in Antarctica during the season, helping to spread tourism across different geographies. “This shift could also help support local communities in these areas. Expedition cruise ships are still relatively small, bringing a manageable number of travellers who are curious, respectful and seeking authentic experiences. This creates meaningful exchanges without the disruptive footprint of mass tourism. It’s exciting to see the industry exploring new destinations.” Marozaite predicts the expedition cruising sector will continue to grow and change as operators find new opportunities to engage travellers and differentiate their offerings. “We’re gaining attention and people are curious, but I’d still say that this sector is something of a mystery to people more used to the larger cruise industry,” she says. “So, we have a unique opportunity to keep raising awareness among consumers, and I think people will continue to fall in love with what is an incredible way to see the world.” Ponant’s Swap2Zero ship will use wind and green hydrogen-powered fuel cells to operate without emissions Photo: Ocean Wings/Stirling Design International
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