53 fascinated by Princess Sisi, the Austrian Empress who became a popular cultural icon in China in the mid-1980s.” To ensure Century Star launches successfully, Century Cruises is forming strong partnerships with reputable companies in Europe. “We partnered with Concordia Damen due to its reputation in Europe and the fact that Damen Shipyards Group has a presence in China through shipyards and support offices, including at Yichang,” says Xie. Meanwhile, UNITED WATERWAYS, Europe’s largest provider of ship management services, will be responsible for project managing all aspects of Century Star’s build and launch. “We have great experience as a cruise operator but we’re stepping into a new market, so we need a very good local partner to help lead the way to success,” explains Xie. “Our strongholds are China, the Chinese people and the sales market. However, for everything else like captains, human resources and ship registration, we need a trusted partner like UNITED WATERWAYS.” THe company has as extensive experience and knowledge about navigating European rivers, meeting the various regulations, operational best practices and seasonal variations. “Our team also understands the cultural nuances and preferences of Asian travellers, allowing them to tailor services that resonate with the target market,” says Stefan Bloch, chief operating officer of UNITED WATERWAYS. “We are proud to support Century Cruises in its global expansion. Together, we aim to elevate the river cruising experience for Century Cruises’ guests, showcasing the best of European craftsmanship and service.” UNITED WATERWAYS will ensure compliance with regulations and environmental standards during facility development, establish operational procedures, implement systems for maintenance and safety, and provide training and staffing. It will also oversee supply chain management, brand development, the implementation of technology solutions for customer relationship management, bookings, and onboard guest services. “We will equip the ship with the latest technology to enhance guest experiences,” says Bloch. “Our role also includes collaborating with the shipbuilder to ensure the vessels align with Century Cruises’ vision, comfort standards and operational requirements. This involves providing input on layout, amenities and features that enhance guest experience and operational efficiency.” Prior to the ship’s official launch, UNITED WATERWAYS will also coordinate trials and operational testing to ensure it meets safety and performance requirements. “Once the ship has launched, we will establish channels for gathering customer feedback during maiden voyages to refine and enhance offerings based on passenger experiences,” says Bloch. “UNITED WATERWAYS will help Century Cruises to establish a strong foothold in the European market and deliver memorable experiences that resonate with guests right from the start.” Discussions are already underway between Century Cruises, Concordia Damen and UNITED WATERWAYS for more Europe-based river cruise ships. “We want to expand and offer a cruise for everyone,” says Xie. “ Century Cruises has a clear design concept – it wants to entwine the Yangtze with the Danube” Marloes Boele Mdesigns Mdesigns’ Marloes Boele says light, luxury and space were the focuses for lobby areas (upper deck lobby, pictured) INTERVIEW Photo: Mdesigns
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