32 Bringing Arabia to the seas Dr. Joerg Rudolph tells Rebecca Gibson how Aroya Cruises is working with partners to successfully deliver the world’s first authentically Arabian cruise experiences that also appeal to international travellers Synonymous with being generous, welcoming and caring, the word Hafawa describes a set of values and behaviours that embody the spirit of Saudi Arabian hospitality. Often witnessed in the daily practices of locals, it is also a central tenet of Aroya Cruises, the first homegrown cruise brand purpose-built for the Arabian region, yet designed to appeal to an international market. Operated by Cruise Saudi, a Public Investment Fund portfolio company, Aroya Cruises was launched in 2023 with to the aim to “reinvent the meaning of holidays” in Arabia. “From the outset, our vision has been to create a product that is familiar and culturally resonant for our Saudi guests, but also delivers a unique and appealing experience for international travellers,” says Dr. Joerg Rudolph, president of Aroya Cruises. “This approach allows us to integrate ship design, onboard programming and curated shore experiences into a seamless journey that is distinctive, relevant and competitive on the global stage. It also supports Saudi Arabia’s Vision 2030 objectives by contributing to the ongoing growth of the tourism sector, diversifying leisure offerings, driving domestic tourism and showcasing the kingdom’s culture to international audiences.” The brand debuted its first ship, AROYA, in the Saudi Arabian city of Jeddah in December 2024. The 151,000gt vessel formerly sailed as Genting Cruise Line’s World Dream and was redesigned and rebranded before beginning service. Today it accommodates 3,362 guests in 1,678 cabins and boasts 20 entertainment venues, four complimentary dining venues, 10 speciality restaurants, 13 lounges, a spa and wellness facilities, a large retail space, a children’s play area and water park. Both the wellness areas and adult pool have dedicated women-only hours. Aroya Cruises worked with multiple partners to complete the project. “Partnerships have been instrumental in shaping AROYA into the product we have today,” says Rudolph. “From the early design stages, we collaborated with SMC Design as lead designer, alongside Partner Ship Design, to create interiors that are modern, functional and FEATURED INTERVIEW
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