158 INTERVIEW From furnishings to lighting, colour palettes, artwork and decorative finishes – every design element onboard Aroya Cruises’ first ship, was carefully selected to create a rich narrative that reflects the cultural history and modern identity of Saudia Arabia. SMC Design’s art, interior design, branding, and furniture, fixtures and equipment (FF&E) teams worked together to produce a unique design that flows seamlessly throughout AROYA, which debuted in December 2024. Led by Sue Wills, the firm’s senior designer and project manager, the FF&E team also collaborated with the Saudi Ministry of Culture to guide a cultural dialogue that informed everything from fabric selection to lighting tone. “This collaboration ensured authenticity,” says Sue. “We want Saudi guests to see their values and traditions reflected throughout the detailing, while at the same time enable international travellers to experience something immersive, grounded and unexpected.” The FF&E team focused on zoning interiors to guide guests as they move throughout AROYA. From lively social spaces to quiet, reflective corners, the ship was designed to encourage natural transitions in both energy and atmosphere. Flowing forms, tonal contrasts and the repetition of key textures and materials create a balanced, intuitive onboard experience. IRTH, the first Saudi restaurant at sea, is a perfect example, says Sue. “Warm acacia woods, olive trees and a rich, earth-toned palette inspired by Saudi nature help the space blend tradition with contemporary elegance,” she explains. “Traditional woven macrame screens nod to artisanal heritage, while layered lighting and soft acoustics evoke the welcoming feel of a modern majlis environment.” The tactility of the materials also plays a storytelling role. “We wanted every surface to feel intentional,” says Sue. “From the softness of the upholstery to the grain of the timber or the weave in the textiles, each element was chosen to connect emotionally and culturally.” Other standout spaces include the Marka Cafe, where cultural motifs are subtly reinterpreted through bespoke furniture and finishes, and the Al Waha restaurant, where the layering of light, fabric and surfaces builds a sense of depth and intimacy. “FF&E is never just about furnishings; it’s about shaping the emotional and cultural tone of a space,” says Sue. “On AROYA, it became the medium through which the ship’s unique story is told – one thoughtful layer at a time.” For more about AROYA, read the interview with president Dr Joerg Rudolph on page 32 Telling the story of Saudi Arabia Sue Wills of SMC Design tells Rebecca Gibson how the firm combined bespoke furnishings and curated design elements to create a rich cultural narrative on Aroya Cruises’ first ship Photo: SMC Design SMC Design drew inspiration from traditional Saudi Arabian arts and crafts for IRTH, the first Saudi restaurant at sea
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