143 REPORT The future of cruising lies in embracing technology. The industry is evolving fast while facing growing passenger expectations, tighter environmental regulations and increasing operational complexity. cruisePAL, developed by MariApps Marine Solutions, OnboarD Software and Rescompany, offers cruise lines a competitive edge by allowing them to optimise operational efficiency and enhance customer service. Purpose-built for the cruise sector, cruisePAL is an integrated digital platform that helps ship operators to optimise operations and enhance the booking experience, guest services, onboard logistics, fleet planning and emissions compliance. At the core of cruisePAL is OceanAI, MariApps’ artificial intelligence solution. With AI-powered tools like FaultSenseAI for predictive engine maintenance and IntelliCrew for optimised crew selection, cruisePAL helps cruise teams to reduce downtime, improve staffing decisions and operate with greater confidence. Beyond performance, cruisePAL also supports sustainability goals through its collaboration with OceanOpt, MariApps’ emissions compliance and carbon accounting unit. Whether cruise operators are tracking European Union Emissions Trading System obligations, generating FuelEU reports, or managing their related accounts, cruisePAL simplifies reporting and ensures regulatory readiness, without overburdening their teams. Numerous cruise brands are already using cruisePAL. These cruise lines benefit from real-time insights for smarter planning and resource use, and accurate, automated tracking for emissions and environmental rules. They can also provide guests with personalised and connected services throughout their journey. “With a global presence and a strong track record in maritime digitalisation, MariApps brings the expertise and innovation cruise operators need to succeed in a changing world,” said Stefan Kruellmann, director of business development. “cruisePAL is not just a software tool, it’s a smarter approach to cruise management.” Smarter cruise operations with built-in sustainability cruisePAL suite of solutions offers cruise companies more control over data collection, enabling them to improve operations “ cruisePAL is not just a software tool, it’s a smarter approach to cruise management”
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