139 INTERVIEW The cruise industry is changing, according to Norman Schmiedl, CEO of COLUMBIA blue, a leisure, lifestyle and asset management firm that provides management services to cruise brands around the world. Schmiedl explains how technology and guest customisation will help brands to stay ahead. What major trends are you currently seeing in the global cruise market? Technology continues to transform cruise ship operations, with smart ships integrating artificial intelligence (AI), the internet of things (IoT) and data analytics to optimise efficiency. COLUMBIA blue’s Performance Optimisation Control Room (POCR) solution provides performance analytics to improve the operational efficiency of cruise ships and other vessels. Guest experience customisation is another major cruise industry trend. AI and big data analytics allow cruise lines to offer hyper-personalised experiences, from tailored dining options to customised shore excursions. Plus, more luxury brands are turning to the cruise industry, where stunning views and unique destinations surpass what traditional hotels can offer travellers. Which regions hold the most potential for cruise expansion? We are seeing great interest in Asia and the Middle East. For example, COLUMBIA blue recently worked with Cruise Saudi to refit a vessel for AROYA Cruises, the first cruise line tailored specifically for the Arabian and wider Middle East cruise market. How do you see demand evolving across different cruise sectors? There is a growing demand for the endless cruise, where guests book a ‘residence’ on a cruise ship and travel around the world on a multi-year voyage. One example of this is Villa Vie Residences’ Villa Vie Odyssey, for which COLUMBIA blue has provided project services and is managing the marine and hotel operations. How is COLUMBIA blue helping its cruise clients to adapt to these trends and stay competitive? We help our cruise clients stay competitive by combining technology with premium service. Through our POCR, for example, we use AI, IoT and real-time data to boost fuel efficiency, reduce maintenance and improve overall vessel performance. What advice would you offer to cruise operators looking to pursue new markets or enhance onboard offerings? Technology and customisation are the key things to pay attention to. Operators that can blend technology through AI-driven optimisations, sustainability through eco-friendly initiatives, and personalised service to redefine the cruising experience will have a bright future. COLUMBIA blue has worked with Cruise Saudi to refit an AROYA Cruises ship Staying ahead Norman Schmiedl tells Alice Chambers how COLUMBIA blue is helping cruise operators to embrace emerging technologies, tap into new markets and deliver next-level guest experiences “ We help our cruise clients stay competitive”
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