198 MEDITERRANEAN: INTERVIEW Welcoming the world Christian Santos, Minister for Tourism in Gibraltar, speaks with Alex Smith about how the territory is delivering an exceptional experience for guests, crew, and cruise lines The small peninsula of Gibraltar sits at the mouth of the Mediterranean and has been an important naval base and trade port for hundreds of years. The connection between ‘the Rock’ and the shipping industry remains strong to this day, particularly as it is now a popular cruise destination. Around 300,000 cruise passengers visited Gibraltar in 2023, almost eight times the number of inhabitants in the territory. Yet far from being overwhelmed, Gibraltarians welcome cruise guests with open arms, says Christian Santos, the Minister for Equality, Employment, Culture and Tourism in Gibraltar. “Cruising is integral to Gibraltar’s tourism industry,” says Santos. “There is such a mix of different cultures within Gibraltar, and we pride ourselves on making sure every guest feels like they’re at home. The community really celebrates its role in the cruising industry, and is very welcoming to everyone that visits, even if it’s just for a day. Tourism is a major part of our cultural identity.” Santos suggests that Gibraltar’s popularity as a destination can be partially attributed to its size, which allows visitors easy access to a variety of different experiences. Despite the territory’s compact size, it offers beaches, historical landmarks, and a Unesco World Heritage Site, Gorham’s Cave Complex. “The proximity of all the attractions to the port is an extremely valuable asset for a Mediterranean destination,” says Santos. “Everything is 10 minutes away at most, yet there’s no way that you can see all of Gibraltar in one day. There’s also tax-free shopping for both passengers and crew, as well as the nearly 300 days a year of warm sunshine to enjoy. We have a lot to offer!” Gibraltar announced in September 2023 that it plans to build a new 3,817-square-metre cruise terminal at its port to improve its offering for visiting cruise lines. This ambition has grown in the intervening months, with plans now encompassing changes to the entire port layout. “The redevelopment of the port is part of our manifesto commitments,” says Santos. “In addition to renewing the cruise terminal, we are remodelling the port itself. The industrial facilities will be situated on one side of the port, while the cruise facilities will be on the other, allowing guests to enjoy stepping onshore without being impacted by the busy work of the port. We are also aiming to be able to provide shore power facilities as soon as possible, with investigations currently underway to determine the feasibility of the project.” Improving the crew experience is also a key priority during the terminal redesign project. Santos is well positioned to understand the practical needs of crew members having previously worked as a crew member for Airtours Cruises and as an entertainer for Disney Cruise Line. “ Tourism is becoming more experiential, and we need to make sure that Gibraltar is part of that”
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