Cruise & Ferry Review - Autumn/Winter 2022

Darren Smith, Head of Business Development, The SMS Group “The SMS Group focuses on creating captivating and enduring environments in all social spaces associated with dining, relaxing and drinking. We strive to create areas that enthral the consumer and ensure that they subconsciously feel at home, welcome and comfortable – our intent is to surround the passenger with a space so charming that they’re keen to stay, relax and genuinely enjoy themselves. We create this ‘cocoon of enchantment ’ by using discerning fabrics, quality and functional materials, beautiful detailing coupled with practical installation to ensure longevity. We always aim to deliver ‘value engineering’.” 1 5 3 “A key element of any dining venue is a welldeveloped layout and seating arrangement that will enable an optimal flow for guests and staff. This, in turn, will enhance not only the guest experience but also positively reflect the function and concept of the dining experience. The choice of elements such as lighting, materials, furniture and artwork should be coordinated with the layout. The lighting will truly set the mood of the venue and it is key to consider natural versus artificial depending on the time of day to achieve the best lighting set-ups. Materials and colours set the tone and warmth of the space while the artwork enhances the overall perception.” “For one of our clients, we created a dining area that encompassed a restaurant, lounge and bar, providing guests with different experiences in the same space. A fundamental source of inspiration for this space was the night-time view of the open sea and this was reflected in the restaurant area by the classy ambience, high-end materials and solid surfaces. The lights are hidden among the granite stones at the entrance, which brings the sky to the space, allowing us to guide guests through this area. The bar and lounge sections in the reception area are connected by a central sculpture, providing a transition between both concepts.” Aras Karul, Marketing and Sales Manager, Cita Design Nahal Kadora, Senior Designer, Tillberg Design of Sweden

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