1 7 5 “ Entertainment has to be very versatile and resonate with guests from multiple territories who speak different languages” Mark Dixon, Live Business customer behaviours and trends in the international markets mean that Live cannot take a one-size-fits-all approach when it comes to creating entertainment offerings. “They have to be very versatile and resonate with guests from multiple territories who speak different languages and consume varied types of entertainment at home,” he explains. “It’s vitally important to work with an international team of creatives to ensure we’re providing concepts that work for all nationalities. Our team’s local knowledge of the territories we operate in has been crucial to our successful expansion.” Live designs entertainment content around local cultures and current trends, ensuring it is delivered in the audience’s own language. “Every client receives an industry-leading offering of wellness, sports, daytime events, light evening entertainment, live music, quizzes, gameshows, acts, musicians and production shows,” says Andy Rhodes, Live’s general manager, adding that the company oversees all recruitment and seasonal management for performers too. “For example, we’ve been working with TUI to deliver bespoke entertainment to German, Nordic and British markets for over five years and we’re looking forward to expanding our global offering within these territories based on innovation, originality and our passion for delivering international entertainment.” CFR
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