Cruise & Ferry Review - Spring/Summer 2022

1 6 8 “ We create a unique Virgin festival at sea and our sailors love it” When Sir Richard Branson launched his first-ever cruise brand in 2014, he vowed to eschew tradition and create a fleet of adult-only vessels and experiences that would introduce an “epic sea change” and bring the “modern romance of sailing” to life for a new generation of guests. Now, eight years later, the first two vessels of the four-ship fleet are in service, and sailors are beginning to experience the brand’s “rebellious luxe” offering for themselves. Gone are the traditional buffet, main dining room and the classic cruise ship décor. Instead, both Scarlet Lady and Valiant Lady boast a collection of innovative boutique-style restaurants, bars, lounges, wellness spaces, suites and staterooms that are inspired by Virgin Group’s rock and roll heritage. Meanwhile, the classic Broadwaystyle productions have been replaced with a festival-like line-up of unique entertainment developed by renowned producers, directors, choreographers and artists. According to Virgin Voyages’ vice president of entertainment Richard Kilman, transformative entertainment and nightlife are at the core of the brand’s cruise experience. “The Virgin Group originated as Virgin Records 50 years ago and its legacy has set the bar incredibly high – our sailors embark on our cruises already knowing what this iconic brand can deliver,” he says. “Our history is heavily rooted in the music and entertainment industry, and we love paying homage to Virgin’s beginnings by seeking out talented artists and performers who just need the right platform to share their work. From epic parties to variety shows, gigs FEATURE: ONBOARD ENTERTA INMENT Expect the unexpected Richard Kilman explains how Virgin Voyages has built on Virgin Group’s famous musical legacy to create unique and immersive entertainment experiences for sailors Duel Reality features impressive acrobatic performances