Cruise & Ferry Interiors 2020

3 7 some of the tubes were pulped to create a new series of decorative vases. Thus ‘Take the Plunge’, which was sponsored by Virgin Voyages, did more than simply capture the joyful elements of an oceanic journey; it also acted as a visual representation for the endless possibilities of great sustainable design. Sustainability is at the core of every Volume project. “It is fundamental to our design thinking and design consciousness is a common thread throughout everything we do,” says Tedder-Hares. “We design for the long-term, rather than creating disposable objects and throwaway experiences.” To achieve this, Volume invests significant time and effort into carrying out self-funded R&D projects to explore, for example, how it can reuse or repurpose plastic waste to create new materials and products for its clients. “We share our findings with both our industry peers and our clients because we must all work together if we want to protect our planet for future generations,” says Tedder-Hares. “One study resulted in the creation of ‘Achromatic’, a series of objects composed of industrial plastic waste, which is an aesthetically beautiful and poignant comment on pollution, plastics and coral bleaching. These studies have empowered An illustration of some of the art created by Volume on Scarlet Lady. From left to right: Tape Reel, part of a series of graphics in the record shop; wall mural in Pink Agave; Sucker sculpture; Navigational Sculptures; and Juno + Fred and Mermaid’s Tail sculpture, both of which are found in the retail area Illustration: Volume Creative