Cruise & Ferry Review - Autumn/Winter 2020

1 8 3 Top: The firm designed the World Cafe onboard Viking’s ocean cruise ships. Bottom: SMC Design’s director Alan Stewart and managing director Andy Yuill design and offers genuine value. It is not sustainable to develop entirely new ships based on the world as it is now, because the world is not going to be this way forever as we all collectively adapt. There is no silver bullet in design to address the challenges of today. The solutions are going to come through a collaborative combination of design, operations and the way that programming in the space is adapted. What we’re looking forward to is facing these new challenges with operators and creating a process to find solutions to the challenges that lie ahead of us. New ideas and new ways of doing things will come out of this, that will eventually be making the cruise experience even better than it was before. I don’t think people should be daunted by it. If you have the right team and the appetite to find a solution, the solution always exists. It’s just about how willing are you to work hard and find it. AS : Two things will happen, I think. The first is that that we will return to some type of normality. It may be different, but it won’t be completely alien to the way things have been. On the other hand, we need to be looking at how we make a vessel with lower capacity sustainable. And this is where it comes down to intelligent planning and intelligent design. First of all, you’ve got to find solutions that make the operation of the ship cost less money. Then