P&O Ferries: a bruised national treasure

P&O Ferries: a bruised national treasure

P&O Ferries

By Jon Ingleton | 28 September 2022

The once-loved British brand has taken a beating this year. Jon Ingleton catches up with CEO Peter Hebblethwaite to ask how P&O Ferries fell out of favour and whether it can recover

Jon Ingleton asks Peter Hebblethwaite of P&O Ferries how the once-loved brand fell out of favour

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