Princess Cruises is to introduce a new livery design on all of its ships over the next few years, starting with Majestic Princess, which is due to launch next spring.
Designed to ‘reinforce the premium experience’ of Princess Cruises, the new livery symbolises the ocean waves and the ‘excitement and adventure’ of cruising on one of the company’s ships.
“For nearly half a century our Princess logo has represented the adventure of cruise travel around the globe,” said Jan Swartz, Princess Cruises president. “Now our ships sail to more than 360 ports of call worldwide and will be instantly recognised from afar. As the very first cruise ship built for China, we take great pride that Majestic Princess is our first ship to proudly display our new livery design.”
The new livery design was revealed during a float-out ceremony for Majestic Princess at Fincantieri’s Monfalcone yard in Italy. The ceremony was attended by the vessel’s madrina – Graziella Sagani, the mother of the ship’s newly appointed captain Dino Sagani – Keith Taylor, executive vice president of fleet operations at Princess, and representatives from Fincantieri.
The 3,560-guest Majestic Princess is the first ship Princess has designed and built specifically for the Chinese market. In addition to a number of new venues and experiences created for Chinese passengers, the ship will offer many of the same features as Royal Princess and Regal Princess. These include a multi-storey atrium; SeaWalk, a top-deck glass-bottomed walkway extending 28 feet beyond the edge of the ship; the Princess Live! interactive studio; and Chef’s Table Lumiere, a private dining experience that surrounds diners in a curtain of light.
Majestic Princess will homeport year-round in Shanghai, China.