P&O Ferries has launched a new mobile app to enable passengers to manage every aspect of their trip. As a result, they will no longer require paper tickets.
The app, which aims to improve the customer experience, will be rolled out across the company’s fleet of passenger ships on the English Channel, North Sea and Irish Sea.
As well as facilitating trip management, the app will provide updates on travel conditions around the port, an interactive guide to the ship on which the passenger is sailing and early notice of onboard offers in the bars, restaurants and shops. Customers will also be able to use the app to purchase holiday money with zero commission.
“At P&O Ferries we pride ourselves on the holiday beginning as soon as our customers set foot on the ship and our new mobile app will make their travel experience easier, better and more fun,” said Sarah Rosier, P&O Ferries’ head of Sales and Marketing. “We sail cruise ferries of up to 60,000 tons between Britain, Ireland and Europe and the mobile app will give our passengers the opportunity to make the most of what these extraordinary ships have to offer. That includes everything from fine dining to a quick bite to eat, entertainment for the whole family and on-board shops with discounts of up to 40% on high street prices on perfume, alcohol and chocolate.
“The customer experience on board a P&O Ferries ship today recalls the unforgettable style of the famous P&O liners of the past. The big difference is that, with our new app, you're the captain.”