By
Rebecca Gibson |
Cruise industry stalwart Ken Muskat has been named as CEO of SkySea, a joint cruise line established by Ctrip.com and Royal Caribbean Cruise Lines Ltd in late 2014 to focus on China.
Muskat previously spearheaded the commercial efforts in driving MSC Cruises’ expansion in the US market and was also formerly chairman of CLIA’s Trade Relations Committee. Prior to joining MSC, Muskat had a long career at Royal Caribbean Cruises Ltd.
“Ken Muskat is known for his ability to generate consumer excitement and revenue generation, which are key elements in building a new cruise line and setting the stage for long-term growth,” said Min Fan, vice chairman of Ctrip.com and executive chairman of SkySea.
Using his experience and expertise in sales and marketing, Muskat will help SkySea accelerate its campaign to become the top choice for Chinese cruise guests seeking East-meets-West style cruises. Muskat assumes the role in mid-January.
“I look forward to bringing to bear everything I've learned in my career and helping SkySea become a standout performer,” Muskat said. “There is an important role for a Chinese-centred brand like this in this large and growing market.”