Association aims to grow cruise traffic by showcasing the available shore excursions to cruise lines
By
Elizabeth Robinson |
CruiseCopenhagen has organised a familiarisation (fam) trip to take cruise line executives and other invited guests to Denmark’s eight major cruise ports – a first for the cruise network.
The association has arranged the fam trip to showcase Denmark’s key cruise destinations to help grow the country’s cruise industry. This year, Denmark is predicted to welcome more than 1.1 million cruise guests for the first time ever.
“To accommodate the increasing interest in the Danish cruise experience, we have organised a fam trip where representatives from the international cruise industry will be visiting the Danish ports and experiencing first-hand what Denmark has to offer,” said Claus Bødker, director of CruiseCopenhagen. “The fam trip gives the Danish ports and destinations the opportunity to showcase the best features of their destinations directly to the industry.”
Six cruise line executives from five international cruise lines joined the fam trip, which started in Copenhagen on 7 June and will finish in Skagen on 15 June.
“The fam trip makes it possible for the cruise line executives to experience the well-known port of Copenhagen, but also a more hidden gem such as Hundested,” said Bødker.