Line will use its CLIA membership to develop and build relationships with travel agents across the UK
By
Rebecca Gibson |
Variety Cruises, which operates a fleet of small yacht-style cruise vessels, has become a member of the Cruise Lines International Association (CLIA).
Boasting 11 fully owned boutique cruise yachts with capacities ranging from 17 to 36 cabins, Variety Cruises aims to use its CLIA membership to develop and build relationships with travel agents across the UK.
“Variety Cruises offers the ultimate yacht cruise experience for those looking for a friendly and relaxed cruise exploring unique destinations,” said Chris Lorenzo, the line’s UK managing director. “We’re looking forward to working closely with travel agents through this partnership to increase awareness of Variety Cruises and all that we have to offer.”
Variety Cruises will also be able to use its CLIA membership to market its itineraries – which include calls to small ports that are inaccessible to larger ships, extended stays and overnights – to more consumers.
“We are delighted to have Variety Cruises join CLIA,” said Andy Harmer, CLIA UK & Ireland director. “Boutique lines like Variety Cruises have a unique offering as they can sail guests to small ports that larger ships can’t reach. When travel agents speak to customers who are looking for this type of cruise, they need to know all possible options available, which is why it’s fantastic to have Variety Cruises as a member of CLIA.”